Episode 242: 3 Simple Additions to Your Website That Will Help More Potential Patients Choose You
In this podcast episode, Gary shares his expertise on the three most common mistakes dentists make when resigning from PPO plans. Drawing from his experience helping 400 practices transition out of PPOs, Gary discusses the pitfalls that practices can encounter and offers practical tips to avoid them. The first mistake he highlights is failing to communicate face-to-face with patients about the decision to resign from the PPO plan. Sending a letter or email can be an impersonal and ineffective way to communicate such a significant change. Gary provides insights into how practices can approach this conversation with their patients.