Episode #258: Actual Data from a Dental Practice that Has Successfully Dropped PPO Plans
In this insightful podcast episode, Gary and Naren discuss three simple yet powerful additions to a dental website that can significantly increase the chances of attracting potential patients. They emphasize the importance of helping patients choose their dental practice and its positive impact on generating new patient calls. The discussion centers around the two fundamental dental marketing processes: enabling potential patients to find the practice through mastering Google and organic search engine optimization and providing compelling reasons for patients to choose the practice. The episode concludes by emphasizing the importance of excelling in both aspects for successful marketing outcomes.