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In this insightful podcast episode, Gary and Naren discuss three simple yet powerful additions to a dental website that can significantly increase the chances of attracting potential patients. They emphasize the importance of helping patients choose their dental practice and its positive impact on generating new patient calls. The discussion centers around the two fundamental dental marketing processes: enabling potential patients to find the practice through mastering Google and organic search engine optimization and providing compelling reasons for patients to choose the practice. The episode concludes by emphasizing the importance of excelling in both aspects for successful marketing outcomes.

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Discover three website additions to attract patients. Master Google and provide compelling reasons to choose your practice. Download the e-book now!

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:32 – Quick announcement about the upcoming Master Class
  • 00:04:35 – Jumps into the topic
  • 00:06:47 – Dental Marketing
  • 00:08:19 – Your website is the hub of your marketing
  • 00:09:28 – 3 simple additions 
  • 00:10:21 – Chatbot
  • 00:13:38 – Testimonials
  • 00:16:13 – Collecting reviews from expert
  • 00:18:56 – 82% of the visitors are females 
  • 00:20:45 – Recap


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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