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Episode 87: 4 Proven Tips to Increase Whitening in Your Practice

June 11, 2020
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In this episode Gary and Naren discuss teeth whitening in the dental practice. Included are 4 tips that have been practiced and proven by Gary’s own dental practice, Life Smiles! Although teeth whitening is not covered by insurance, it’s a service that you can offer that will make your patients happy to smile and even consider other cosmetic services to improve their smile.


  • Introduction to topic > 00:54
  • Learn about the revamped MBA programs > 01:06
  • Learn about the coaching program  > 02:05
  • How to provide and communicate to patients about services that are not covered by insurance > 02:50
  • Did you know that 85% out of 6,000 people want whiter teeth? >03:44
  • 4 tips to dramatically grow their whitening appointments > 07:23
  • Tip One: Shade match > 08:16
  • The 3 forms of whitening offered at Life Smiles > 09:48
  • Tip Two: Value pricing > 12:27
  • Tip Three: Offer lifetime whitening > 15:19
  • Tip Four: Develop the culture of getting started now > 19:44
  • A five-star review from MBA attendee > 23:42


Episode Resources:

Recent Episodes

Episode 90: Your Readiness Checklist
Episode 89: 90% of My Patients Have Dental Insurance, Can I Do This in My Practice?
Episode 88: The Evening ‘We Care’ Call
Episode 86: Hiring 101: How to Attract The Best Possible Team Members!