Register for Gary's upcoming webinar "Is Now The Right Time to Drop PPO's?" on Tuesday, October 6th @ 5 PM PT/8 PM ET REGISTER

Episode 87: 4 Proven Tips to Increase Whitening in Your Practice

June 11, 2020
Like this podcast? Share this idea with your circle who you think might benefit from it.

In this episode Gary and Naren discuss teeth whitening in the dental practice. Included are 4 tips that have been practiced and proven by Gary’s own dental practice, Life Smiles! Although teeth whitening is not covered by insurance, it’s a service that you can offer that will make your patients happy to smile and even consider other cosmetic services to improve their smile.


  • Introduction to topic > 00:54
  • Learn about the revamped MBA programs > 01:06
  • Learn about the coaching program  > 02:05
  • How to provide and communicate to patients about services that are not covered by insurance > 02:50
  • Did you know that 85% out of 6,000 people want whiter teeth? >03:44
  • 4 tips to dramatically grow their whitening appointments > 07:23
  • Tip One: Shade match > 08:16
  • The 3 forms of whitening offered at Life Smiles > 09:48
  • Tip Two: Value pricing > 12:27
  • Tip Three: Offer lifetime whitening > 15:19
  • Tip Four: Develop the culture of getting started now > 19:44
  • A five-star review from MBA attendee > 23:42


Episode Resources:

Recent Episodes

Episode 102: What are the Consequences of Staying In-Network with PPO Plans?
Episode 101: How to Successfully Overcome Team Resistance to Dropping PPO’s
Episode 100: Dr. Tracey Hughes Becomes 100% FFS & is Thriving!
Episode 99: The 5 Biggest Reasons Why Dentists Don’t Resign From PPO Plans