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In this episode Gary and Naren discuss teeth whitening in the dental practice. Included are 4 tips that have been practiced and proven by Gary’s own dental practice, Life Smiles! Although teeth whitening is not covered by insurance, it’s a service that you can offer that will make your patients happy to smile and even consider other cosmetic services to improve their smile.


  • Introduction to topic > 00:54
  • Learn about the revamped MBA programs > 01:06
  • Learn about the coaching program  > 02:05
  • How to provide and communicate to patients about services that are not covered by insurance > 02:50
  • Did you know that 85% out of 6,000 people want whiter teeth? >03:44
  • 4 tips to dramatically grow their whitening appointments > 07:23
  • Tip One: Shade match > 08:16
  • The 3 forms of whitening offered at Life Smiles > 09:48
  • Tip Two: Value pricing > 12:27
  • Tip Three: Offer lifetime whitening > 15:19
  • Tip Four: Develop the culture of getting started now > 19:44
  • A five-star review from MBA attendee > 23:42


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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