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In this episode, Gary and Naren discuss a growing group of patients who purchase their own dental insurance. Contrary to popular belief, not all dental insurance is provided by employers as a benefit. Some individuals buy their own plans through various means, and they often face limitations and high premiums. Gary suggests leveraging this group of patients to create a more successful dental practice. He introduces the concept of an in-office membership plan that offers significant benefits compared to self-purchased insurance. The plan includes discounted services and eliminates the hassle of dealing with insurance claims. Gary and Naren highlight the financial advantages, increased patient loyalty, and flexibility of the membership plan. By asking patients about their insurance and presenting this alternative, dentists can help their patients save money and receive better care.

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Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:25 – Quick announcement about the upcoming Master Class
  • 00:03:31 – Jumps into the topic
  • 00:04:23 –  Dental Insurance
  • 00:06:21 – In-office membership plan
  • 00:07:08 – Coming up with a discount 
  • 00:09:10 – Hygiene appointment 
  • 00:11:10 – Adult orthodontic
  • 00:13:09 – Membership plan


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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