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In this episode, Gary and Naren delve into a grassroots movement among dentists increasingly frustrated with the challenges of being in a network with PPO providers. They discuss the rising costs of running a dental practice coupled with PPO plans dropping fees, which has left many dentists feeling vulnerable and undervalued.

The conversation shines a light on the concerns faced by dentists and their motivations to seek change. It highlights the desire within the dental community to explore alternatives and reduce their reliance on insurance. Gary expresses their commitment to providing valuable insights on this topic, aiming to empower dentists with knowledge and resources to navigate the changing insurance landscape.

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LeDownload our E-Book as Gary and Naren delve into dentists’ PPO provider dissatisfaction and escalating costs while uncovering a valuable resource for reducing insurance dependence and navigating the dental industry’s challenges.

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:03:33 – Quick announcement about the upcoming Master Class
  • 00:05:32 – Jumps into the topic
  • 00:06:18 –  The genesis of the topic
  • 00:07:38 – Heads up a conversation 
  • 00:12:10 – What insurance companies pray on  
  • 00:13:15 – Effective communication 
  • 00:14:18 – Damage control
  • 00:16:23 – A common mistake
  • 00:16:55 – Mastering Digital Marketing


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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