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We have all been conditioned to think that stopping something is bad or that we should never quit doing something to see the expected good result. 

However, there is power in stopping something. The power of stopping doing something is that it gives you more time and energy to focus on doing new and better things. 

There is a phrase that we all unknowingly use in our dental practice that frightens new patients, and when your patients hear this phrase, they tend to stay away from your practice! Your team members require training to deal with new patients carefully; therefore, you, too, need to be aware of this phrase that needs to be eliminated from your practice.

Listen to this episode as Gary and Naren discuss the phrase that you should stop using in your practice, why the phrase is bad for your practice, and how to come up with a new language to replace this phrase!

Want to learn how to reduce your practice overhead to 60% or less? Register for the 3-hour Masterclass to do precisely that by visiting:

Episode Timestamps

  • 00:01:15 – Introduction to the episode
  • 00:01:20 – Quick announcement
  • 00:05:25 – The phrase that you should eliminate
  • 00:06:32 – What happens when patients hear the phrase
  • 00:08:52 – How to replace the phrase
  • 00:17:00 – Suggestion from Gary to make this work  


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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