Like this podcast? Share this idea with your circle who you think might benefit from it.

If the dentist-patient world is perfect, you would have the time to talk to each and every one of your patients and explain that there will come a time when you will no longer be contracted with certain PPO plans. In one of our past episodes, we called this the ‘Heads Up Conversation.’ But, in reality, it is not possible to have the ‘Heads up conversation’ with all your patients face to face. 

Hence, in this episode, Gary and Naren discuss an option in response to the fact that dentists cannot have the ‘Heads up conversation’ with all their patients. 

When you make use of this option, you can help your patients understand how your decision will positively impact them, how your practice will continue to work to help patients make use of their benefits, and ensure that your patients remain loyal to your dental office.

Want to learn how to reduce your practice overhead to 60% or less? Register for the 3-hour CE Masterclass to do precisely that by visiting: 

Episode Timestamps

  • 00:01:10 – Introduction to the episode
  • 00:01:15 – Quick announcements
  • 00:02:40 – Details about the upcoming Masterclass
  • 00:04:00 – How the concept of reciprocity would help you
  • 00:07:50 – Recommended option


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

Recent Episodes

Episode #288: High-Value Dentistry Series: Cosmetic Dentistry

Listen Now

Episode #287: Sneak Preview on Possible Benefits Reform

Listen Now
Happy office employees with raised arms

Episode #286: 5 Less Expected Benefits of Successfully Resigning from PPO Plans

Listen Now