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In this episode, Gary and Naren delve into the complex world of negotiating with dental insurance PPO plans. They shed light on insurance companies’ secretive tactics to keep dentists uninformed about fee schedules and their reluctance to intervene. The discussion revolves around whether PPO plans are softening their stance on negotiation. They share that while insurance companies typically deny negotiation requests, recent trends indicate a subtle shift. Some PPO plans have started reaching out to dentists considering resigning and proposing negotiated fee schedules as a last-ditch effort to retain them. Gary stresses the importance of dentists building their confidence, exploring alternative patient acquisition strategies, and not hesitating to stand up to insurance bullies. He emphasizes the significance of attracting patients for reasons beyond being in-network, advocating for using Google searches instead of PPO directories. Overall, they dissect the evolving landscape of PPO plan negotiations and provide insightful strategies for dental professionals to navigate these changes.

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Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:42 – Quick announcement about the upcoming Master Class
  • 00:04:07 – Jumps into the topic
  • 00:04:47 – Submitting fee schedule to a PPO plans
  • 00:05:48 – Answer to the question
  • 00:07:35 – Negotiated fee schedule
  • 00:10:30 –  Rearranging the deck chairs in Titanic
  • 00:13:05 – The 5000-pound bully in the room
  • 00:14:15 – Replace delta as a new source of  new patients with Google
  • 00:15:14 – Another dimension of the conversation


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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