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In this podcast episode, Naren and Gary discuss the current challenges of keeping PPO plans for dental practices. They highlight the significant increase in dental costs since COVID-19 and the strain this places on practice finances. The conversation explores the idea of treating PPO adjustments as a marketing expense and the limitations of staying in-network. They ultimately question the viability of keeping PPO plans and emphasize the need to reduce reliance on them for the success of a dental practice.

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Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:40 – Quick announcement about the upcoming masterclass
  • 00:04:22 – Jumps into the topic
  • 00:05:09 – Current economic condition
  • 00:06:20 – Supply & demand
  • 00:08:05 –  why your Income from PPO plans has likely gone down
  • 00:10:20 – you become addicted to PPO plans as your source of new patients
  • 00:12:20 – Getting patients from Google
  • 00:13:20 – Why it is not viable to stay as a PPO provider
  • 00:16:26 – A client who became successful after dropping PPO plans


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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