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In this insightful podcast episode, Gary and Naren explore the crucial difference between being busy and productive. They discuss the cultural obsession with busyness and how it can deceive us into equating effort with value. Drawing from personal experiences in various domains, they emphasize the power of intentionality and focus in achieving optimal results.

Gary then shifts their attention to the dental industry, highlighting the financial pitfalls of a busy yet unproductive practice. With engaging anecdotes and practical examples, they stress the importance of cultivating a hygiene-driven practice, patient retention, and the correlation between productivity and profitability.

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Download the E-Book for insights on the busyness-productivity debate, personal experiences, and the financial risks of unproductive dental practices.

Episode Timestamps

  • 00:00:48 – Introduction to the episode
  • 00:01:24 – Quick announcement about the upcoming Master Class
  • 00:04:00 – Jumps into the topic
  • 00:05:00 –  Losing money
  • 00:07:38 – The difference between being busy and productive
  • 00:08:54 – Hygiene wages
  • 00:12:18 – Productive doctor schedules 
  • 00:14:00 – Why dentist don’t know what they’re writing off
  • 00:16:18 – Insurance write-off calculator 
  • 00:18:21 – Mastering Digital Marketing


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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