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It’s time for another episode of the Less insurance dependence podcast about building websites. Naren and Gary talk about the biggest mistake practice owners make when building their websites.

Naren is an expert on Digital Marketing and has been helping dentists to grow their presence online. He’s done hundreds of workshops with dentists across the USA and Canada, helping them build effective websites that are easy to navigate and search engine-friendly.

Naren and Gary talk about why having a website is so important, how you can rank on google with organic search, and what mistakes dentists make on their websites.

Episode Timestamps

  • 00:01:41 – Introduction to the episode
  • 00:02:01 – Quick announcement about the upcoming Masterclass
  • 00:03:00 – Replacing PPO plans as a source of new patients with Google
  • 00:03:55 – The biggest mistake practice owners make
  • 00:08:10 – What is traffic?
  • 00:10:00 – How patients trust your website
  • 00:10:35 – Why organic search results are more trustworthy
  • 00:12:27 – Dentists using the wrong map
  • 00:13:28 – How you can rank on Google
  • 00:15:40 – Tips to identify your mistakes
  • 00:18:09 – Last comment


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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