In this episode of the Less Insurance Dependence Podcast, Gary and Naren discuss a pressing question for many dentists: Can PPO plans legally set fees for services they don’t even cover? In 43 states, the answer is no.

Gary breaks down the history, state-by-state legislation, and how many practice owners are still being limited by outdated contract terms without even realizing it. If you’re offering high-value services like implants, veneers, or cosmetic dentistry, this episode is a must-listen, especially if you’re practicing in one of the seven states still allowing PPO fee control over non-covered services.

Key Takeaways

  • Understanding PPO Fee Control
    Why PPOs setting fees for uncovered services has long been problematic, and how legislation has changed that in most states.
  • The Power of Knowing Your Rights
    Many dentists don’t realize they can charge their full UCR fees for non-covered services in 43 states. This lack of awareness is costing them thousands.
  • Which States Are Still Behind
    Only 7 states still allow PPO plans to set fees for non-covered services: Delaware, Hawaii, Maine, Michigan, New York, South Carolina, and Tennessee.
  • What Dentists Can Do Now
    How to identify uncovered services, adjust fees accordingly, and if you’re in one of the 7 restricted states, what actions you can take to support legislation change.

Episode Timestamps

  • 00:12 – Introduction
    • Gary introduces the episode topic and why it’s a critical issue for practice profitability.
    • Brief overview of how insurance companies impact treatment fees—even on services they don’t cover.
  • 01:28 – Can PPOs Set Fees for Uncovered Services?
    • Explanation of what “uncovered services” are and how PPOs attempt to control fees for them.
    • Why is this practice seen as unfair and limiting to providers?
  • 03:06 – Understanding State-by-State PPO Legislation
    • A look at how 43 states have passed laws prohibiting PPOs from setting fees for non-covered services.
    • Why are these state-level changes a big opportunity for practice owners?
  • 05:06 – 7 States Where Fee Control Still Exists
    • List of states that still allow fee control: Delaware, Hawaii, Maine, Michigan, New York, South Carolina, and Tennessee.
    • Discussion about legislative efforts and what dentists in those states can do.
  • 08:29 – How to Adjust Your Fees for Uncovered Services
    • Encouragement to review contracts and update fee schedules where legally allowed.
    • Why cosmetic, implant, and elective procedures should be priced at UCR rates.
  • 09:07 – Real Case Study: From $600 to $1,800 per Veneer
    • Story of a dentist tripling revenue by removing unnecessary fee restrictions.
    • How patients responded positively when the value was clearly communicated.
  • 12:59 – How to Push for Change in Your State
    • Tips on contacting local dental associations and legislators.
    • The importance of collective advocacy in shifting outdated insurance regulations.
  • 16:13 – Closing Thoughts
    • Long-term impact of reclaiming control over uncovered services pricing.
    • Hidden revenue potential waiting to be unlocked in most practices.

Why should an insurance company be able to set a fee… on a service they don’t even cover?

Gary Takacs

They have no right, in my opinion, to set that fee. And I’m happy to see that 43 states are now free from that constraint.

Gary Takacs

Resources


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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