Episode #258: Actual Data from a Dental Practice that Has Successfully Dropped PPO Plans
In this episode, Gary and Naren dive into an exciting case study that reveals how a dental practice successfully added $250,000 per year in Invisalign cases. Our guest, Gary, shares his insights on implementing high-profit, high-value services within dental practices. He emphasizes the power of offering what patients want, as people are more likely to invest in their desires rather than just their needs. He outlines a simple yet effective strategy employed by a dentist who went from starting three Invisalign cases to an impressive 50 cases yearly. By leveraging the expertise of hygienists and identifying crowding or spacing during routine appointments, the practice experienced a significant revenue boost. Gary emphasizes the transformative impact of adult orthodontics and highlights the importance of marketing and online visibility for attracting new patients seeking such services.