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In this episode, Gary and Naren dive into an exciting case study that reveals how a dental practice successfully added $250,000 per year in Invisalign cases. Our guest, Gary, shares his insights on implementing high-profit, high-value services within dental practices. He emphasizes the power of offering what patients want, as people are more likely to invest in their desires rather than just their needs. He outlines a simple yet effective strategy employed by a dentist who went from starting three Invisalign cases to an impressive 50 cases yearly. By leveraging the expertise of hygienists and identifying crowding or spacing during routine appointments, the practice experienced a significant revenue boost. Gary emphasizes the transformative impact of adult orthodontics and highlights the importance of marketing and online visibility for attracting new patients seeking such services.

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Download this e-book to learn how a dental practice added $250,000/year in Invisalign cases. Discover the strategy behind their success and the power of high-value services and effective marketing.

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:42 – Quick announcement about the upcoming Master Class
  • 00:04:42 – Jumps into the topic
  • 00:06:03 – Case study
  • 00:08:43 – 3 Invisalign Cases a year
  • 00:10:00 – providing life-changing dentistry
  • 00:11:12 – Identifying crowding or spaces
  • 00:13:18 – A verbal pass off
  • 00:16:18 – Adult orthodontic


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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