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As you create a thriving practice by implementing new systems and by improving the practice marketing, your practice will indeed grow. And you will need to hire an associate dentist to ensure that you provide consistent quality dental care to all your patients. Let’s face it, it is not easy to find associates, and it is even more difficult to find the right associate who will not leave your practice soon.

If you put in the effort to have a Fee-for-service practice, you will surely have a relationship-driven practice. But when you get an associate, you may wonder whether it’s alright to have an associate doctor that is PPO a provider.

In this episode, Gary and Naren discuss the answer to this episode title question, share the most powerful tool that will allow you to attract the right associate, and how to avoid potential problems you will have to deal with by hiring the wrong associate dentist. 

Listen to this episode to attract the right associate dentist when you are on the journey of reducing insurance dependence!

Did you know that the #1 reason why associateships fail is that the practice is not busy enough to support the senior doctor and the associate?

You can be proactive and solve this through marketing! You can create a marketing plan that consistently attracts quality new patients who choose you for reasons other than you being on their PPO Plan. A good Marketing plan can also attract patients who don’t have insurance!If you want to learn how to Master marketing in 2022 and beyond, schedule a Free Marketing Strategy Meeting with Ekwa:

Episode Timestamps

  • 00:01:14 – Introduction to the episode
  • 00:01:45 – Quick announcement
  • 00:05:28 – The answer to the question
  • 00:06:24 – Benefits of reducing insurance dependence on the practice
  • 00:09:10 – The most powerful tool to attract the right associate
  • 00:13:48 – The #1 reason why associateships fail 


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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