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Inflation has not been this high in the last 39 years. Every industry experiences it, and businesses have started charging more to survive in the business world. Unlike other businesses, dental practice owners hesitate to charge more for various reasons, such as the contracted insurance fees and doubts about how patients will react. Listen to this episode as Gary and Naren discuss the current inflation cycle and whether or not you should raise your fees.

  • 00:01:02 – Intro to the episode
  • 00:01:13 – Quick announcement
  • 00:09:31 – The answer to the question
  • 00:12:48 – How much should you raise?
  • 00:17:58 – Spend less than 2% on marketing


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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