Like this podcast? Share this idea with your circle who you think might benefit from it.

In this episode, Gary and Naren discuss tips to hire the best possible team members and the 6 goals every dental office should have.


  • Review from a listener > 01:02
  • Introduction to today’s episode > 01:48
  • Dentistry IS essential > 02:57
  • Attracting the best team members > 05:00
  • The 6 goals > 05:12
  • What’s most important? > 06:37
  • Mindset and tactics > 07:46
  • Hire for personality, train for skills > 09:41
  • Hire happy people > 10:36
  • The DISC personality test > 12:50

6 Specific Goals for LifeSmiles and all dental offices

  1. Overhead no greater than 60% (ideal 50%)
  2. Ability to fully fund a retirement plan
  3. All the technology and still control overhead
  4. High-performance team you truly LOVE and enjoy working with
  5. Patients you genuinely enjoy taking care of
  6. Treatment mix that gives you satisfaction


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

Recent Episodes

Dental Practice that has Successfully Dropped

Episode #258: Actual Data from a Dental Practice that Has Successfully Dropped PPO Plans

Listen Now
Man saving money new dental implants

Episode #257: How is the Best Way to Respond When Patients Ask: ‘Why are You Dropping My Dental Insurance?

Listen Now
Businessman negotiating with candidate about work

Episode #256: Are PPO Plans Softening Their Stance on Negotiating?

Listen Now