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In this episode, Gary and Naren discuss the Influence Principle of Authority and how it can be applied in your dental practice. They emphasize the power of authority figures and how to establish yourself as an expert in your field. They explore the Doctor’s Choice Awards platform as a tool for gathering testimonials from healthcare providers, which can boost your credibility and online presence. They also touch on the significance of backlinks for SEO and the impact of this principle on reducing insurance dependence in your practice. Overall, this episode provides valuable insights on becoming an authority in your field and enhancing your practice’s influence.

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Download the ebook for expert insights on establishing authority in your dental practice, leveraging testimonials, backlinks, and reducing insurance dependence. Boost your credibility and online presence today!

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:22 – Quick announcement about the upcoming masterclass
  • 00:04:22 – Jumps into the topic
  • 00:05:26 – Listening to the authority
  • 00:07:37 – How do you become the authority?
  • 00:08:20 – The influence
  • 00:10:40 – Doctor’s Choice award
  • 00:13:39 – Backlinks
  • 00:14:40 – How Google sees backlinks 
  • 00:15:30 – The difference between now and a generation ago


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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