Episode #268: Lessons from the 2023 RIDA Virtual Summit
In this episode, Gary and Naren discuss the Influence Principle of Authority and how it can be applied in your dental practice. They emphasize the power of authority figures and how to establish yourself as an expert in your field. They explore the Doctor’s Choice Awards platform as a tool for gathering testimonials from healthcare providers, which can boost your credibility and online presence. They also touch on the significance of backlinks for SEO and the impact of this principle on reducing insurance dependence in your practice. Overall, this episode provides valuable insights on becoming an authority in your field and enhancing your practice’s influence.