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In this episode, Gary and Naren explore the influential principle of scarcity in professional practice, drawing from Doctor Robert Chinni’s teachings on the seven principles of influence. Scarcity’s impact, exemplified through Apple’s strategic iPhone releases, illustrates how limited availability intensifies demand.

Discover strategies to apply scarcity in dental practices, from specialized service days offering exclusive discounts to creating urgency through time-limited offers. Insightful analogies, like Taylor Swift’s ticket sales, emphasize scarcity’s effectiveness.

Unveiling scarcity as the most transformative yet challenging influence principle, Gary and Naren prime the audience to implement scarcity—the sixth principle—in their professional endeavors.


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Unlock the power of scarcity in professional practices. Learn its impact on consumer behavior and actionable strategies in our accompanying eBook.

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:26 – Quick announcement about the masterclass
  • 00:05 10 – Jumps into the topic
  • 00:06:30 – We want things that are hard to get
  • 00:07:30 – 2 examples of how to use scarcity in your practice
  • 00:09:55 – Teeth whitening for patients
  • 00:11:15 – The fear of missing out
  • 00:12:29-  Creating a digital library
  • 00:13:44 – Why the seven principles are so powerful 


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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