Episode #281: Top 10 Questions from RIDA Members Part 2
In this episode, Gary and Naren explore the influential principle of scarcity in professional practice, drawing from Doctor Robert Chinni’s teachings on the seven principles of influence. Scarcity’s impact, exemplified through Apple’s strategic iPhone releases, illustrates how limited availability intensifies demand.
Discover strategies to apply scarcity in dental practices, from specialized service days offering exclusive discounts to creating urgency through time-limited offers. Insightful analogies, like Taylor Swift’s ticket sales, emphasize scarcity’s effectiveness.
Unveiling scarcity as the most transformative yet challenging influence principle, Gary and Naren prime the audience to implement scarcity—the sixth principle—in their professional endeavors.