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In this episode, Gary and Naren explore the powerful principle of social proof and its role in revolutionizing dental practices. They highlight the dependency relationship between dental practices and PPO insurance plans, which restricts their freedom to attract and serve patients.

To break free from this dependence, they discuss the importance of applying social proof, focusing on Google reviews as a key factor. Gary emphasizes the significance of having numerous positive Google reviews to build trust with potential patients quickly.

Gary shares a five-step strategy to effectively gather these reviews, ensuring they are overwhelmingly positive and boosting the practice’s online visibility and reputation.

Tune in as they uncover the influence of social proof in dental practices, providing valuable insights to attract and retain patients while reducing insurance dependence.

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: Download the ebook to discover the power of social proof in revolutionizing dental practices, breaking free from insurance dependence, and building trust with Google reviews.

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:50 – Quick announcement about the upcoming masterclass
  • 00:04:34 – Jumps into the topic
  • 00:06:36 – 6 Fundamental principles
  • 00:10:18 – How to apply the fundamentals in your practice
  • 00:12:15 – Social proof
  • 00:13:05 – How people make decisions
  • 00:15:37 – Google reviews
  • 00:18:29 – How to get Google reviews


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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