Episode #268: Lessons from the 2023 RIDA Virtual Summit
In this episode, Gary and Naren explore the powerful principle of social proof and its role in revolutionizing dental practices. They highlight the dependency relationship between dental practices and PPO insurance plans, which restricts their freedom to attract and serve patients.
To break free from this dependence, they discuss the importance of applying social proof, focusing on Google reviews as a key factor. Gary emphasizes the significance of having numerous positive Google reviews to build trust with potential patients quickly.
Gary shares a five-step strategy to effectively gather these reviews, ensuring they are overwhelmingly positive and boosting the practice’s online visibility and reputation.
Tune in as they uncover the influence of social proof in dental practices, providing valuable insights to attract and retain patients while reducing insurance dependence.