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In this episode, Gary and Naren explore Dr. Robert Cialdini’s influence principle of unity. They emphasize the power of belonging to a closely knit group, exemplified by initiatives like providing NFL-quality mouthguards for local high school teams at no cost.

The conversation stresses the genuine connection and support within such communities, highlighting the contrast with skepticism faced in traditional dental societies. Overall, it underscores the transformative impact of embracing and fostering a sense of unity within dental practices.


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Discover the transformative power of unity in dental practices. Explore Dr. Cialdini’s influence principle with Gary and Naren in this insightful eBook.

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:28 – Quick announcement about the masterclass
  • 00:04: 36 – Jumps into the topic
  • 00:05:10 – Why humans like to be a part of a tribe
  • 00:07:02 – Making NFL quality mouthguards
  • 00:11:27 – How you belong to a tribe
  • 00:13:49 – Going out of network
  • 00:14:51 – The virtual summit
  • 00:16:17 – How to pick the right opportunity to be a part of it


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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