Episode #268: Lessons from the 2023 RIDA Virtual Summit
In this episode, Gary shares valuable insights on mastering Google reviews to help dental practices dominate Google search results and attract more patients. Google reviews represent one-sixth of Google’s algorithm, making them a crucial factor for SEO. Gary challenges listeners to become the dental practice with the highest number of Google reviews in their community and shares success stories of clients who have achieved this. He also emphasizes the importance of the character of reviews, particularly “love letter reviews,” which provide long-form narrative feedback that Google values highly. Additionally, Naren discusses how the world has fundamentally changed with the rise of online reviews, making them a crucial factor in the final stage of consumer decision-making. Ultimately, leveraging the voice of patients through Google reviews can help practices build trust and attract more patients without having to pay for Google ads.