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In this episode of The Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah invite us to learn from a captivating discussion: Is dentistry more than just a job? They contemplate whether dentistry is genuinely a profession rooted in patient care and ethical principles or if it predominantly operates as an industry driven by financial interests. Join us as we look into this intriguing topic from various perspectives.

They acknowledge the significant influence of insurance companies on dental practices, shaping them more towards being transactional providers rather than relationship-driven professionals. Gary emphasizes the importance of the terminology used, advocating for viewing dentistry as a profession due to the expertise, care, and dedication involved in providing dental services. He urges listeners to assess where their practice lies on the spectrum between transactional and relationship-driven and to consider moving towards a more patient-centered approach. The episode concludes with invitations for further assistance in reducing insurance dependence and improving marketing strategies, encouraging dentists to schedule coaching or marketing strategy meetings. Through their insightful discussion, Gary and Naren provide valuable insights into the evolving nature of dentistry and the importance of patient-focused care.

Episode Timestamps

  • 00:50 – Introduction to “The Less Insurance Dependence” podcast.
  • 01:20 – Introduction to the topic: “Is Dentistry a Profession or an Industry?”
  • 01:31 – Announcement regarding a live event with Ali Oramchian, which is to be held on the 8th of May, 7:00 PM ET
  • 04:00 – Discussion on dentistry as an industry and a profession.
  • 05:22 – Revealing the back story for choosing this topic.
  • 18:12 – Invitation for a Coaching Strategy Meeting.
  • 19:08 – Invitation for a Marketing Strategy Meeting.


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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