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In this episode, we explore the impact of hygiene services on preferred provider organization (PPO) fees, focusing on the financial challenges dental practices face, particularly in high-cost states like California. We analyze the delicate balance between revenue and expenses and question the viability of providing hygiene services within specific PPO plans when income falls short of expenses.

Additionally, we discuss the advantages of a hygiene-driven practice, emphasizing the importance of regular appointments in maintaining oral health and addressing issues early on, leading to reduced future dental expenses.

This episode was inspired by a conversation with a dental practice owner in California, shedding light on the difficulties faced by dental professionals in balancing financial realities with providing optimal patient care.

Join us as we delve into the intricacies of managing a dental practice and navigate the evolving landscape of PPO fees in the healthcare industry.

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Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:28 – Quick announcement about the upcoming Master Class
  • 00:04:49 – Jumps into the topic
  • 00:06:48 – Hygiene-driven practice
  • 00:10:46 – Two ways to enter fees
  • 00:12:00 – 90% of dentists don’t know what they write off to insurance
  • 00:13:18 – Insurance write off calculator 
  • 00:15:20 –  Action steps
  • 00:15:53 – A great way to shift your practice
  • 00:17:33 – Fishing in a bigger pond


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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