Episode #268: Lessons from the 2023 RIDA Virtual Summit
Have you been missing too many opportunities to connect with your patients? Does your team know how to find the balance between being efficient and building a connection with the patient?
In this episode, Gary and Naren discuss how you can successfully apply Dr. Robert Cialdini’s 6 principles of influence to leverage the moments with your patient to build connections.
Sometimes we are so task-oriented that we miss the opportunities that are around us. Leveraging the moment will help you with dropping PPO plans because you are strengthening your relationship with your patients. Gary also explains how mastering digital marketing can help you further with dropping PPO plans.
Ekwa Marketing has been supporting Gary Takacs’s LifeSmiles practice to attract quality new patients for over 5 years! If you would like to learn about how Ekwa Marketing can help your practice become thriving and profitable, you can visit,