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Have you been missing too many opportunities to connect with your patients? Does your team know how to find the balance between being efficient and building a connection with the patient? 

In this episode, Gary and Naren discuss how you can successfully apply Dr. Robert Cialdini’s 6 principles of influence to leverage the moments with your patient to build connections.

Sometimes we are so task-oriented that we miss the opportunities that are around us. Leveraging the moment will help you with dropping PPO plans because you are strengthening your relationship with your patients. Gary also explains how mastering digital marketing can help you further with dropping PPO plans.

Ekwa Marketing has been supporting Gary Takacs’s LifeSmiles practice to attract quality new patients for over 5 years! If you would like to learn about how Ekwa Marketing can help your practice become thriving and profitable, you can visit,

Episode Timestamps

  • 00:00:50 – Intro to the episode
  • 00:01:20 – Quick Announcement (Masterclass with Gary Takacs)
  • 00:02:19 – Dr. Robert Cialdini – The Originator of the Science of Influence
  • 00:03:07 – Dr. Robert Cialdini’s 6 principles of influence
  • 00:04:40 – Gary talks about the Masterclass and the benefits
  • 00:05:51 – Gary recommends 02 books by Dr. Robert Cialdini
  • 00:07:05 – Gary’s observation on how team members get micro-focused on their job and miss opportunities
  • 00:08:32 – Naren provides an example of missed opportunities
  • 00:09:20 – Gary provides a real-world example of missed opportunities
  • 00:11:24 – The eternal struggle between efficiency and connection
  • 00:13:36 – Gary provides another example for leveraging the moment
  • 00:15:21 – Leveraging the moment – Love letter reviews
  • 00:16:31 – Reciprocity – One of the 6 principles of influence
  • 00:17:47 – How does leveraging the moment relate to reducing insurance dependency
  • 00:18:57 – Importance of mastering digital marketing


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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