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As a practice owner, you will realize that your costs are now going through the roof, and your fees are already ridiculously low.

The cost of every expense category has increased, especially in wages. So when you have to deal with all these challenges, it is beyond unfair when PPOs decide to cut your fees even lower!

But did you know that even your patients and companies that buy insurance plans get negatively impacted by PPO plans? Unfortunately, patients and companies may not be aware of how they lose by getting involved with PPO plans. After listening to this episode, you will get to know how exactly how they, too, have to face the negative consequences of getting involved with insurance companies.

Listen to this episode as Gary and Naren discuss the game played by insurance companies, how everyone gets affected by insurance and what you could do about it as a practice owner.

Episode Timestamps

  • 00:01:10 – Introduction to the episode
  • 00:01:20 – Quick announcement
  • 00:03:55 – Why is it happening now?
  • 00:05:38 – A simple example of how insurance works
  • 00:15:45 – The action that you need to take


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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