In this podcast episode, Gary and Naren discuss how dental practices can attract super fans and reduce dependence on insurance plans. They discuss Apple’s strategy of creating fans instead of customers and how a dental practice can emulate this. They then introduce making NFL-quality mouthguards for local high school football teams and other contact sports as a marketing and community service project. Gary recommends connecting with the local high school and providing the varsity team with custom mouthguards. Gary and Naren highlight the benefits of this project, such as creating a sense of community involvement and improving the practice’s reputation. They conclude by emphasizing the effectiveness of this project in attracting super fans and reducing dependence on insurance plans.