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It is key to understand that you have to remain insurance-friendly in the process of becoming less insurance dependent. Your patients want to hear that they can still use their benefits in your practice so that they do not feel like they have no choice. This will also help you keep an ideal percentage of your existing in-network patients. The end of the year insurance letter is something that is going to help you successfully remain insurance-friendly and it will create a win-win situation for you and your patients. Listen and find out what it is and don’t forget to check out the show notes to get an example letter from Gary Takacs!

  • 00:01:09 – Intro to the episode topic
  • 00:01:19 – Quick announcement (MC – 2.5 Million)
  • 00:02:29 – What is it?
  • 00:05:54 – Time to send it out
  • 00:10:22 – Why should dentists send this?
  • 00:17:09 – Get RID of insurance


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

Recent Episodes

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Episode #299: Payment Details When Resigning from PPO Plans

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