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In this episode, Gary and Naren discuss the benefits of using membership plans to attract new patients who do not have dental insurance. They highlight the limitations of insurance plans and how they affect patients’ choices for dental care. They also reveal that more than half of Americans still need dental insurance and that there is a vast untapped market for dentists who want to attract new patients. Gary explains how in-office membership plans work and the benefits they offer, including the ability to retain more revenue and attract patients more interested in oral health than insurance coverage. They give tips on attracting patients using membership plans and how to roll out the red carpet to different groups of people who do not have dental insurance, such as retirees, small business owners, and self-employed individuals.

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Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:25 – Quick announcement about the upcoming Masterclass
  • 00:03:27 – How to use membership plans to attract new patients
  • 00:08:25 – 3 distinguished groups
  • 00:12:12 – How to find the right people
  • 00:15:44 – LinkedIn ads
  • 00:16:23 – Keeping the best employees


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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