Episode #268: Lessons from the 2023 RIDA Virtual Summit
In this episode, Gary and Naren discuss the benefits of using membership plans to attract new patients who do not have dental insurance. They highlight the limitations of insurance plans and how they affect patients’ choices for dental care. They also reveal that more than half of Americans still need dental insurance and that there is a vast untapped market for dentists who want to attract new patients. Gary explains how in-office membership plans work and the benefits they offer, including the ability to retain more revenue and attract patients more interested in oral health than insurance coverage. They give tips on attracting patients using membership plans and how to roll out the red carpet to different groups of people who do not have dental insurance, such as retirees, small business owners, and self-employed individuals.