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Episode 35: The Insurance Racket – What Is The Racket And Why Everyone Loses?

June 13, 2019
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In this episode Naren and Gary discuss the ‘Racket’, what it is, who the winners are and who the losers are.

Highlights:
  • Introduction
  • The GodFather < 1:36
  • The Racket and its entities < 7:17
  • The penalty that team members feel overtime < 11:22
  • Dental Insurance Economics 101 < 12:27
  • The cost of a crown in 1972 < 13:28
  • The Racket winner < 16:35

Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

Recent Episodes

Episode 216: 5 Specific Things We Learned from the 2022 RIDA Summit
Episode 215: Does it Work for me as an Owner Dentist to be Fee For Service but for my Associate Dentist to be a PPO Provider?
Episode 214: Tips to Get New Team Members on Board when Resigning from PPO Plans
Episode 213: Turning Patients into Ambassadors