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Sometimes we think that certain things are so obvious that everyone knows about them. But, in reality, people are not aware of the things we think are obvious. This applies to your patients when it comes to their dental insurance. There’s One Important thing your patients forget about their dental insurance. You know about it already, and it’s your responsibility to let your patients know about it too. Naren and Gary discuss that one thing in this episode. Listen to find out what it is and help your patients do what’s good for them!

  • 00:00:57 – Intro to the topic
  • 00:01:23 – Quick announcement (Dec 8th MC)
  • 00:04:12 – One thing to tell patients
  • 00:06:02 – The business model of insurance companies
  • 00:06:38 – How to deliver the message to patients
  • 00:07:15 – The insurance CEO that profited from COVID
  • 00:11:47 – Talking points to use


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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