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Wondering what a tipping point is? Malcolm Gladwell taught the world that everything changes, and after a certain point, old ways stop working! This applies to dentistry as well, and the tipping point of dentistry happened in 2016. It’s CRUCIAL for all dentists to understand the tipping point in dentistry to overcome the new challenges. Hence, in this episode, Gary Takacs discusses the tipping point, new challenges, and overcoming these challenges!

  • 00:00:57 > Get RID of PPOs’!
  • 00:01:09 > Into to today’s topic
  • 00:01:20 > 6-steps plan to reduce insurance dependence!
  • 00:04:15 > What’s the tipping point of dentistry?
  • 00:06:09 > Why did this happen?
  • 00:09:46 > Way forward


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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