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One of the best ways to get new patients is through existing patients that refer others. An ambassador of your practice can be considered as any patient that goes out and praises your practice in their circle of known people. 

When DISC personality types are considered, statistically, 25% of people in the world are influencers. Out of this, only 12% of the crowd would be willing to leave a review and who would give a referral. These statistics are the same for your dental practice. You should identify the existing patients who could become your practice ambassadors and approach them to request practice reviews or referrals. Relying only on referrals can be a flawed marketing strategy, and therefore, there’s another activity that any practice should do to make the referrals work in their favor.

In this episode, Naren and Gary discuss the 2 activities that you should do to continuously grow your new patients, data behind potential patient referrals, the concept of ambassadors, and how you can make your practice referrals positively impact your practice growth.

Listen to this episode and learn how to transform your existing patients into ambassadors!

Once you turn your existing patients into ambassadors, you need to ensure that your new patients get to see the ‘love-letter reviews’ that your practice got from existing patients. This can be done with Search Engine Optimization. 

If you want to learn more about how digital marketing would work for your practice, schedule a Free Marketing Strategy Meeting with Ekwa Marketing: www.lessinsurancedependence.com/mastering-dental-marketing/

Episode Timestamps

  • 00:01:12: – Introduction to the episode
  • 00:01:20 – Quick announcement about the upcoming Masterclass
  • 00:03:10 – 2 activities to continuously grow your new patients 
  • 00:04:15 – About the benefit of the voice of the patients
  • 00:06:14 – Characteristics of a patient who would leave a review
  • 00:06:55 – The data of potential patient reviews 
  • 00:08:15 – Concept of ambassadors
  • 00:17:10 – What you should do to learn more about effective marketing

Resources


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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