One of the best ways to get new patients is through existing patients that refer others. An ambassador of your practice can be considered as any patient that goes out and praises your practice in their circle of known people.
When DISC personality types are considered, statistically, 25% of people in the world are influencers. Out of this, only 12% of the crowd would be willing to leave a review and who would give a referral. These statistics are the same for your dental practice. You should identify the existing patients who could become your practice ambassadors and approach them to request practice reviews or referrals. Relying only on referrals can be a flawed marketing strategy, and therefore, there’s another activity that any practice should do to make the referrals work in their favor.
In this episode, Naren and Gary discuss the 2 activities that you should do to continuously grow your new patients, data behind potential patient referrals, the concept of ambassadors, and how you can make your practice referrals positively impact your practice growth.
Listen to this episode and learn how to transform your existing patients into ambassadors!
Once you turn your existing patients into ambassadors, you need to ensure that your new patients get to see the ‘love-letter reviews’ that your practice got from existing patients. This can be done with Search Engine Optimization.
If you want to learn more about how digital marketing would work for your practice, schedule a Free Marketing Strategy Meeting with Ekwa Marketing: www.lessinsurancedependence.com/mastering-dental-marketing/