In this episode, Gary and Naren discuss the challenge of the high demand for dental services in a PPO plan, which can result in long waiting periods for new patients. They suggest that it is essential for dental practices to manage their demand in a way that works for their patients. They compare high demand to the popularity of a restaurant, which is suitable up to a point, but can lead to losing business if it becomes too difficult to get a reservation. Gary also discusses the importance of relationship-driven dentistry and encourages dental practices to prioritize developing a solid relationship with their patients. Overall, the episode emphasizes the need for dental practices to evaluate their demand and work to manage it in a way that balances the needs of both the practice and the patients.
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