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In this episode, Gary and Naren discuss the challenge of the high demand for dental services in a PPO plan, which can result in long waiting periods for new patients. They suggest that it is essential for dental practices to manage their demand in a way that works for their patients. They compare high demand to the popularity of a restaurant, which is suitable up to a point, but can lead to losing business if it becomes too difficult to get a reservation. Gary also discusses the importance of relationship-driven dentistry and encourages dental practices to prioritize developing a solid relationship with their patients. Overall, the episode emphasizes the need for dental practices to evaluate their demand and work to manage it in a way that balances the needs of both the practice and the patients.

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Episode Timestamps

  • 00:00:47 – Introduction to the episode
  • 00:01:25 – Quick announcement about the upcoming MBA
  • 00:04:25 – Dives into the topic
  • 00:05:44 – Potential new patients
  • 00:07:50 – Demand is an indicator 
  • 00:10:48 – How marketing plays a role 
  • 00:16:00 – Economic impacts
  • 00:18:15 – Going out of network
  • 00:19:05 – Replacing patients


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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