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This episode discusses a powerful strategy for dental practices struggling to attract new patients. Gary and Naren share three critical strategies that will help you use Google to find emergency patients and keep them for life. They explain how to identify emergency patients’ search terms and phrases and create original content that includes keywords and phrases. They also reveal how to create a backlink profile that supports your content and helps Google recognize your expertise. By mastering these strategies, you can be part of the 5% of dental practices that attract 95% of the emergency patients in your area. 

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Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:02:06 – Quick announcement about the upcoming Masterclass 
  • 00:03:44 – Importance of emergency patients
  • 00:05:12 – Using Google to find emergency patients
  • 00:06:11 – 3 critical strategies to attract emergency patients
  • 00:07:15 – Keywords & phrases
  • 00:12:10 – Identifying emergency patients
  • 00:14:03 – How to get 95% of the traffic
  • 00:17:07 – Benefits of dropping PPO plans
  • 00:19:59 – Recap


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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