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In this podcast episode, we explore the powerful medium of video for patient communication when resigning from PPO plans. With the understanding that words only contribute 7% to our communication, it becomes crucial to leverage other elements such as facial expressions, tone, and body language. By incorporating video, practitioners can effectively convey their message, ensuring patients receive the total value of the communication. The recommended video length is between 2 to 3 minutes, offering a concise and impactful delivery. This approach enables dental professionals to inform patients about practice changes, such as terminating insurance contracts, while emphasizing the continued availability of high-quality care and personalized experiences. Through face-to-face communication and strategic timing, practitioners can maximize patient retention and create a new benchmark for successful PPO plan resignations.

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Harness the Power of Video for patient communication during PPO plan resignations. Maximize retention and deliver impactful messages in 2-3 minutes.

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:34 – Quick announcement about the upcoming Master Class
  • 00:03:45 – Jumps into the topic
  • 00:04:35 –  Effective communication
  • 00:07:05 – Heads up communication
  • 00:08:00 – Recall cycle
  • 00:09:47 – Videos for patients 
  • 00:13:00 – Retaining patients through videos
  • 00:15:20 – Empathy as a response
  • 00:17:52 – Addition to face-to-face communication


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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