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You do not get an opportunity to communicate a lot with your patients when it comes to your decision related to their dental insurance. When it comes to the PPO plans dropping process, the biggest mistake you can make is to not provide sufficient information to your patients. If you do not provide sufficient information, there’s a high chance of your patients leaving your dental office due to misunderstandings about how the decision will affect them.

Hence, it is important to utilize various mediums/tools to communicate with your patients to provide sufficient information about the dental insurance dropping process. Then, you will only lose a small percentage of patients due to your decision.

In this episode, Gary Takacs and Naren Arulrajah talk about how video can be used as a resource to successfully drop PPO plans. They also share practical and powerful strategies that you could use in your practice to help your patients understand how your decision will positively impact them.

Episode Timestamps

  • 00:01:10 – Introduction to the episode
  • 00:01:20 – Quick announcement about the upcoming Masterclass
  • 00:05:10 – How do videos help you reduce insurance dependence?
  • 00:08:45 – Things that you could do to successfully drop PPO plans


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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