Episode 222: Why Google Ads and Pay Per Click are a Waste of Money?

January 12, 2023
Listen to this episode to find out why Google Ads and Pay Per Click are a waste of money!
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As a listener of the Less Insurance Insurance Dependence podcast, you know that it is vital to master digital marketing if you want to successfully resign from PPO plans. This will not only help you attract a new flow of patients that choose you for reasons other than being on their PPO plan, but also help you replace any patients that you might lose after resigning from PPO plans.

When it comes to mastering digital marketing, you might have heard about how Google Ads and Pay Per Click will enable your practice to attract new patients from your community. However, in this episode, Gary Takacs and Naren Arulrajah discuss why this is further from the truth!

If you ever considered using Google Ads and Pay Per Click to market your dental practice or if you have already done so, give this episode a listen. Your insurance dependence reducing journey should never include any tools that will waste your money.

Episode Timestamps

  • 00:01:10 – Introduction to the episode
  • 00:01:36 – Quick announcement about the upcoming Masterclass
  • 00:04:15 – Introduction to the episode
  • 00:06:15 – Statistics behind Google Ads
  • 00:08:20 – Why Google Ads are expensive
  • 00:12:15 – What you should do to improve Google SEO


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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Episode 223: Simple way to test your practice to see if you can successfully resign from PPO plans
Episode 221: Using Video as a Resource to Successfully Resign from PPO Plans