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In this episode of The Less Insurance Dependence Podcast, hosts Gary Takacs and Naren Arulrajah discuss the feasibility and implications of dropping PPO plans within 12 months.

Gary highlights that while it is possible to resign from PPO plans quickly, success depends heavily on a practice’s preparation. He emphasizes the importance of transitioning to a relationship-driven practice to retain patients and reduce overhead costs. Gary shares insights from his experience helping over 400 practices across the U.S. He notes that rushing the process without proper preparation, such as training the team in communication and ramping up marketing efforts, can lead to significant patient loss and operational difficulties. Naren underscores the need for practices to develop the right mindset and skills, especially in communicating the value of care to patients who are accustomed to free dentistry through PPO plans. They stress that achieving a successful resignation from PPO plans involves comprehensive readiness and the implementation of strategic steps to ensure the practice thrives without insurance dependence.

Episode Timestamps

  • 00:50 – Introduction to “The Less Insurance Dependence” podcast.
  • 01:21 – Introduction to the topic: “Yes, It is Possible to Drop PPO Plans in 12 Months Successfully, but Should You?”
  • 01:49 – Announcement regarding a Master Class; Title:  Creating a Relationship Driven Practice, Date: 16th of July 2024, Time: 08:00 – 10:00 PM ET.
  • 05:11 – Discussion regarding the readiness checklist that to be checked before dropping Insurance plans.
  • 09:25 – Emphasis on the relationship-driven aspect of the practice.
  • 11:20 – An example of a case where insurance was dropped without adequate preparedness.
  • 13:21 – Discussion on SEO to replace patients.
  • 18:48 – Discussion on adding value to one’s practice.
  • 20:14 – Invitation to Book a Coaching Strategy Meeting.
  • 22:21 – Invitation to Book a Marketing Strategy Meeting.


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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