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In this episode of The Less Insurance Dependence Podcast, hosts Gary Takacs and Naren Arulrajah get into the critical topic of balancing profitability and serving those in need within a dental practice. 

The central topic of this episode is the idea that it is possible to have a profitable practice while serving those in need. Naren shares his experience working with dentists and notes that most dental professionals are driven by a desire to help others rather than solely by profit. However, he acknowledges that many dentists need help with the business side of their practices, especially when dealing with PPO plans and their associated low reimbursements. Gary passionately argues that profitability and service are not mutually exclusive and that a profitable practice can enhance one’s ability to give back to the community.

Throughout the episode, Gary and Naren explore various ways dentists can give back, whether through local initiatives, national programs like the Mission of Mercy, or international missionary trips. They stress that being profitable allows dentists to have the flexibility and resources to support these efforts effectively. Gary also highlights the importance of preventive care and quality dentistry for those on limited budgets, underscoring the value of serving all patients with the best possible care.

As the episode concludes, Gary reflects on the profound impact of addressing the emotional conflicts that can hinder dentists’ decision-making. He reiterates that achieving both profitability and a commitment to service is entirely possible and essential for a thriving practice.

Episode Timestamps

  • 00:51 – Introduction to “The Less Insurance Dependence” podcast.
  • 01:25 – Introduction to the topic: ” You Can Have a Profitable Practice AND Serve Those In Need”
  • 01:39 – Announcement regarding an event; EVENT NAME: TECHNOLOGY IN A THRIVING PRACTICE, Event: Event with Lou Graham from Catapult Education and Gary Takacs, Lou Graham topic: Bye-Bye to the Last 70 Years of 2D Imaging: The World of 2D AI, A 4 Year Perspective in Clinical Practice, Gary Takacs topic: How Technology fits in a thriving practice?
  • Date: 7th August 2024
  • Time: 7:00 pm – 9:30 pm EST
  • 06:32 – Explanation on how to have a profitable practice and serve those in need.
  • 08:14 -Discussion on PPO plans
  • 11:39 – Emphasis on being profitable in order to serve those in need.

Resources


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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