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In this podcast episode, Gary and Naren discuss how dental practices can attract super fans and reduce dependence on insurance plans. They discuss Apple’s strategy of creating fans instead of customers and how a dental practice can emulate this. They then introduce making NFL-quality mouthguards for local high school football teams and other contact sports as a marketing and community service project. Gary recommends connecting with the local high school and providing the varsity team with custom mouthguards. Gary and Naren highlight the benefits of this project, such as creating a sense of community involvement and improving the practice’s reputation. They conclude by emphasizing the effectiveness of this project in attracting super fans and reducing dependence on insurance plans.

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Learn how to attract loyal, long-term customers to your dental practice with the unique marketing strategy of creating ‘Superfans.’ Inspired by Apple’s successful approach, this e-book delves into cultivating a community of devoted customers.
Download now to transform your practice.

Episode Timestamps

  • 00:01:11 –  Introduction to the episode
  • 00:01:25 – Quick announcement about the upcoming MBA
  • 00:03:36 – How Apple develops fans
  • 00:04:18 – How to create fans for your dental practice
  • 00:07:12 – NFL quality mouthguard 
  • 00:08:00 – Marketing/community service project
  • 00:11:26 – Reducing incidents of concussion
  • 00:13:58 – Suck down machines
  • 00:15:28 – Connecting to a community
  • 00:18:15 – Dr. Greg’s story


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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