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Join hosts Gary Takacs and Naren Arulrajah on an exciting journey in episode 288 of The Less Insurance Dependence podcast! In this captivating installment titled “High-Value Dentistry Series: Cosmetic Dentistry,” Gary and Naren dive deep into the world of cosmetic dentistry, revealing how incorporating high-value services can transform your practice.

Discover the secrets to attracting new patients and boosting practice profitability with cosmetic dentistry as Gary and Naren share actionable tips and strategies. From joining the American Academy of Cosmetic Dentistry to mastering effective marketing techniques, this episode is packed with invaluable insights to help you thrive in the dental industry. Take advantage of this empowering discussion! Tune in now to elevate your practice to new heights.

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Episode Timestamps

  • 00:00:52 – Introduction to “The Less Insurance Dependence” podcast.
  • 00:01:20 – Introduction to the topic: “High-Value Dentistry Series: Cosmetic Dentistry”
  • 00:01:28 – Announcement regarding success story panel discussion.
  • 00:04:43 – Discussion on adding high-value services for a practice.
  • 00:07:23 – Discussion on how adding high-value services could be life-changing for the patients.
  • 00:08:33 – Step-by-step explanation on adding cosmetic dentistry.
  • 00:13:16 – Discussion of marketing strategies to attract more patients interested in cosmetic dentistry.
  • 00:20:24 – Invitation to register for the event.


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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