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This episode of the High-Value Dentistry Series delves into the practice of oral conscious sedation through a real-life story from Gary’s former practice, Life Smiles. As Gary’s marketing partner, the focus was on attracting patients who were not covered by PPO plans, emphasizing oral conscious sedation, among other high-value services. Oral conscious sedation, which is different from IV sedation, offers patients a twilight state of consciousness, easing fear and stress associated with dental visits. Mastery of SEO helps in attracting anxious patients to the practice, offering them comprehensive care in fewer visits, thus breaking away from insurance dependence. This transformative approach not only benefits patients but also makes dentistry more fulfilling for practitioners, leading to a snowball effect of offering multiple high-value services and creating a profitable, patient-centered practice. Tune in to discover the ideal patient profile, effective marketing strategies, and the impact of high-value services on dental practices..

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Discover the transformative power of oral conscious sedation and SEO mastery in dentistry. Download the eBook now for insights on attracting patients and creating a profitable practice.

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:55 – Secrets to thriving 2024 and beyond
  • 00:03:48 – Jumps into the topic
  • 00:05:27 – Which high value services should you add?
  • 00:07:22 – oral conscious sedation
  • 00:10:40 – 49% of US adults delay dental visits due to fear
  • 00:12:27 – Mastering SEO
  • 00:13:47 – What occurs clinically with extended dental neglect?
  • 00:16:27 – People pay for what they want


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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