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Are you tired of PPO plans dictating your dentistry and your income? In this episode, the Less Insurance Dependence podcast explores how adding high-value services to your practice can be a game-changer in reducing insurance dependency. It will be a pathway to enjoying happiness while doing what you love.

Discover how to focus on the dentistry you enjoy and attract patients who prioritize quality care over insurance limitations. Tune in and learn how to take control of your practice and your happiness and how to attract people who come to you for the benefits of the care you provide, regardless of whether it’s covered by insurance or not.

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Dive into how adding high-value services like cosmetic dentistry can make you less dependent on insurance. For practical insights and in-depth guidance, download our ebook.

Episode Timestamps

  • 00:00:00 – Introduction to The Less Insurance Dependence podcast with hosts Gary Takacs and Naren Arulraja
  • 00:01:21 – Introduction to the podcast topic: “How Adding High Value Services Makes You Less Insurance Dependent.” 
  • 00:02:09 –  Discussion on the economic challenges of PPO-dependent practices and the need for high-value services
  • 00:04:02 – Introduction to cosmetic dentistry as a high-value service.
  • 00:06:00 – Highlighting the issue of insurance companies setting fees for services they don’t cover.
  • 00:09:49 – Emphasizing that people pay for what they want before paying for what they need.
  • 00:12:29 – Impact of insurance mindset on patient interest in high-value services.
  • 00:14:43 – Importance of attracting patients seeking cosmetic dentistry.
  • 00:16:59 – Advice on starting with skill-building and marketing to implement high-value services.
  • 00:17:57 – Closing remarks and gratitude to listeners for their support.


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

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