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Your practice is not about your numbers. Your practice WHY needs to be much more significant than that. In this episode, Gary explains that your practice ‘why’ should be taking care of patients the way you’d like to be taken care of, both clinically and behaviorally. You should not lead with the numbers when it comes to establishing your practice goal because, unknowingly, it will drive you and your team away from giving the best possible service to the patients. 

Once you establish your practice ‘why,’ everything you and your team do is built around that, and you can then look at the numbers. 

Listen to this episode as Naren and Gary talk about ideal practice goals, ways to make your practice focus on providing the best possible dental care to your patients, and how to exceed your daily goals!

The American Dental Association says that the average dental practice overhead is 74%. This was informed BEFORE the inflationary cycle right now. 

So, doctor, if your overhead is 74% or higher, you are working too hard for too little. Gary has established 6 goals for every practice he coaches, and he helps his coaching clients achieve these goals; the 1st goal is to maintain an overhead no higher than 60%, ideally 50%. 

After coaching over 2200 dental practices, he deeply understands what each practice needs to do to achieve the established goals. 

In the upcoming Masterclass, Gary will explain the Specific Plan to Reduce Your Practice Overhead. You can learn more about the Masterclass by visiting: 

Use the code: LIDMC to get a discount when you register!

Episode Timestamps

  • 00:01:11 – Introduction to the episode
  • 00:01:20 – Your exclusive chance to reduce your practice overhead
  • 00:05:01 – Your practice ‘why’
  • 00:05:26 – Patients are not dollar signs
  • 00:08:00 – How to exceed your daily goal


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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