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Join Gary and Naren as they dissect the aftermath of SmileDirectClub’s failure, delving into the broader implications of the DIY trend. Through personal anecdotes and insightful case studies, they explore how attempting complex tasks without proper expertise can lead to disastrous outcomes. From home improvement disasters to ill-informed business decisions, they highlight the inherent risks individuals face when embracing the do-it-yourself mentality. By sharing real-life examples, they emphasize the importance of understanding the stakes and seeking professional advice when navigating unfamiliar territories. This episode serves as a cautionary tale, reminding listeners of the blurred lines between empowerment and peril in the age of DIY culture. Tune in to learn from SmileDirectClub’s downfall and gain valuable insights into making informed decisions in various aspects of life.


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Delve into mastering marketing strategies to break free from PPO plans in dental practice. Explore strategic shifts, real-life examples, and attracting quality patients for success. Download the Ebook for further insights.

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:18 – Quick announcement about the webinar 
  • 00:03:17 – Jumps into the topic
  • 00:05:00 – Hundreds of thousands of patients are left hanging
  • 00:06:31 – Do it yourself
  • 00:09:54 – Consider the stakes
  • 00:10:10 – A case study of why you can’t resign from PPO plans on your own
  • 00:14:25 – Second case study
  • 00:18:06 – DIY series


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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