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Good communication is the bridge between confusion and clarity. 

When patients get directed to your dental practice through insurance companies, they will genuinely get confused when you tell them that you are planning to go out of network. If your patients are confused about what they will have to go through once you get rid of specific PPO plans, they will tend to look into other dental practices in your area. This is definitely not something you would want to happen because when we go out of network, our main goal is to keep as many in-network patients as possible. 

With the right communication tips, you can help your patients understand why you are going out of network and how they would benefit from your decision! 

Through this episode, Naren and Gary want to share tips that would help you identify your patients’ personality types and how to use the best communication method to make them understand the PPO dropping process. Listen to get to know Patient Communication Tips when Dropping PPO Plans.

If you are a dentist wondering about the specific steps you need to take to get rid of PPO plans, the upcoming Masterclass titled “6 STEPS TO SUCCESSFULLY RESIGN FROM PPO PLANS” is perfect for you! To learn more and register for the Masterclass, visit:

Episode Timestamps

  • 00:01:10 – Introduction to the episode
  • 00:01:16 – Quick announcement
  • 00:07:45 – Adopting your communication to the patients
  • 00:08:23 – Understanding the DISC personality type of your patients
  • 00:25:12 – How to practically use DISC in your practice


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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