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Some patients need to get specific dental treatments. However, they tend to postpone their dental appointments or even not set up an appointment at all. As a dentist, these all become missed opportunities for you to treat your patients. 

If patients don’t come to the dental office, you are unable to find out whether or not they need dental treatments. However, with the ‘Use it or Lose it’ message, you can influence patients to figure out whether they need to pay a visit to the dental office. 

In this episode, Gary and Naren discuss the message that would encourage your practice patients to quickly set up dental appointments and get the necessary dental treatments!

If you are a dentist wondering about the specific steps you need to take to get rid of PPO plans, the upcoming Masterclass titled “6 STEPS TO SUCCESSFULLY RESIGN FROM PPO PLANS” is perfect for you! 

To learn more and register for the Masterclass, visit:

Episode Timestamps

  • 00:01:12 – Introduction to the episode
  • 00:01:20 – Quick announcement
  • 00:04:15 – Interesting fact about patients with insurance
  • 00:05:14 – How to take on the project
  • 00:07:06 – Seasonality of the project


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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