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In this episode, Gary and Naren unpack the intricacies of setting appropriate fee schedules in dentistry, particularly in light of the evolving landscape away from heavy reliance on PPO plans. They explore the repercussions of stagnant fees in a time of escalating costs and dwindling profitability for practices.

Delve into the critical assessment of fee structures controlled by insurance companies, shedding light on the repercussions faced by practices tethered to PPO plans. Gain insights into the challenges of maintaining balanced pricing while attracting non-PPO patients, considering factors like technology adoption, market positioning, and service standards. Explore strategies for recalibrating fee schedules, from percentile-based approaches to considerations of branding and consumer perception. Join the conversation on navigating fee schedules to ensure fair value and sustainable practice growth in today’s dynamic dental market.


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Gain crucial insights into dentistry’s evolving fee schedules! Explore strategies to break away from PPO plans, recalibrate pricing, and attract non-PPO patients. Download the E-book now!

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:25 – Quick announcement about the coaching program
  • 00:04:30 – Jumps into the topic
  • 00:05:44 – Setting fees 
  • 00:06:20 – The most common situation in coaching
  • 00:08:17 – uninsurance  patients
  • 00:10:00 – why it is important to make sure your fees are indexed where they should be
  • 00:12:12 – Accessing information by zip code
  • 00:16:39 – How do you reduce your dependence on PPO plans
  • 00:18:38 – Three actions you may consider taking from this episode


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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