Episode 181: First Things First

March 31, 2022
In this episode, Gary and Naren address how the PPO environment constrains dentists from living their dreams and provides advice on how to resolve it!
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Author Stephen Covey was a master at explaining how we need to organize our lives around values and priorities. If we fail to do so, we can easily fall into a lifestyle full of quiet desperation. First Things First!

As a dentist, what was your aspiration? Gary bets that part of your aspiration was to truly take care of people and provide the highest quality dentistry. But are you able to truly enjoy this feeling of fulfillment? 

In this episode, Gary and Naren address how the PPO environment constrains dentists from living their dreams and aspirations and how it leads to a life of quiet desperation! Gary provides advice to dentists on how they can change this lifestyle and reach their true potential!

Ekwa Marketing has been supporting Gary Takacs’s LifeSmiles practice to attract quality new patients for over 5 years! If you would like to learn about how Ekwa Marketing can help your practice become thriving and profitable, you can visit


Episode Timestamps

  • 00:00:51 – Intro to the episode
  • 00:01:12 – Quick announcement (Masterclass with Gary Takacs)
  • 00:02:56 – Book Club with Gary Takacs – Applying Stephen Covey’s 7 habits of highly effective people to dentistry
  • 00:04:45 – Dr. Paul Henny’s Bob Barkley Study Club (Private Facebook Group)
  • 00:05:35 – First Things First: Organizing our life around values and priorities
  • 00:06:47 – How does this concept apply to dentistry?
  • 00:10:11 – Constraints of a PPO environment
  • 00:11:45 – Advice to listeners who feel like their dreams have turned into quiet desperation
  • 00:12:59 – Taking steps toward successfully dropping PPO plans


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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