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Are you struggling with converting potential new patient calls into scheduled new appointments? Unfortunately, this has become a common problem in most dental practices. 

But this problem has a solution!

In this episode, Gary and Naren address how to successfully convert potential new patient calls into scheduled new appointments. They also discuss how Gary helps dental practices through his coaching program to achieve this.

Tune into this episode to learn the 5 phrases to introduce to your team to use during incoming calls with potential new patients. Sometimes it’s what we said that needs to change, but often it’s what wasn’t said because we missed the opportunity. When we miss the opportunity, it doesn’t allow that call to be as effective as it could be.

Listen to this episode to learn more about the 5 phrases and try implementing them in your dental practice!

Episode Timestamps

  • 00:00:50 – Intro to the episode
  • 00:01:25 – Quick announcement (Masterclass with Gary Takacs)
  • 00:03:43 – Naren discusses the number of calls handled by Ekwa’s marketing team on-behalf of dental practice owners
  • 00:04:59 – Defining the term “Conversion Rate” and Successful Conversions
  • 00:06:15 – Benchmarking the conversion rates and discussing real-world examples
  • 00:10:37 – Naren discusses how Gary’s coaching program uses a data-driven process to assess conversion rates
  • 00:13:32 – Gary discusses missed opportunities during calls
  • 00:14:23 – 5 phrases to introduce to your team to use during incoming calls with potential new patients
  • 00:14:55 – The first phrase (Rolling out the red carpet for new patients)
  • 00:17:28 – The second phrase (Continuing with another positive phrase)
  • 00:18:45 – The third phrase (To use later in the call)
  • 00:20:38 – The fourth phrase (Your tone matters)
  • 00:21:40 – The fifth phrase (Setting an expectation)


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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